Categories In an era where online presence is paramount to the success of your business, marketing managers are constantly seeking effective strategies to build and enhance brand awareness. The dynamic duo of paid search (PPC) and organic search (SEO) stands…
Categories Today, we take a moment to reflect on the remarkable progress made by ChatGPT, an AI system developed by OpenAI. Over the past year, ChatGPT has undergone significant improvements and enhancements, making it an invaluable tool in the world…
Categories With all the changes in my life this year, I needed yoga more than ever. It’s helping so much. And whenever I start feeling lazy about going to class, I think of my friend Jeff Rose. Jeff has Friedreich’s…
Categories In Digital Marketing and truly, most aspects of business and life, staying ahead of the curve is crucial for success. Search Engine Optimization (SEO), as a cornerstone of online visibility, is no exception. To gain valuable insights into the…
Categories In the fast-paced world of business, staying ahead of the curve is imperative for success. One avenue that often gets overlooked, especially in the B2B realm, is E-commerce. Misconceptions and myths about B2B e-commerce can dissuade decision-makers from tapping…
Categories The good folks over at Search Engine Journal (SEJ) have published their 2024 State of SEO Survey results. Let’s take a look. The SEJ report opens with a couple of helpful reminders for those not yet singing from our SEO hymnbook:…
Categories In today’s fast-paced era, the fusion of artificial intelligence (AI) and marketing technology (MarTech) has ignited a revolutionary shift in how businesses connect with their audiences. As highlighted in a recent article on martech.org, AI is not just a buzzword;…
Categories Wow, it has taken me a long time to get back to writing. My goal is – and feel free to hold me to this – to publish a blog post every weekday. They might not all be home…
